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Behind the Beauty
The New York Times writer Bee Shapiro on launching Ellis BrooklynJune 19 | 3 minute read

Behind the Beauty
The New York Times writer Bee Shapiro on launching Ellis BrooklynJune 19 | 3 minute read

Behind the Beauty
The New York Times writer Bee Shapiro on launching Ellis BrooklynJune 19 | 3 minute read
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Meet Ellis Brooklyn
New York Times beauty columnist Bee Shapiro founded Ellis Brooklyn in Williamsburg in 2013, and an unmistakable air of NYC cool permeates the lineup of exquisite scents. Focused on premium ingredients and technology, Ellis Brooklyn redefines luxury fragrance with its focus on sustainability, responsible sourcing and innovative compositions. The brand was initially inspired by Shapiro’s search for a pregnancy-safe scent, and her range made its official debut two years later. Since then, it has garnered a cult following for its intriguingly named blends (Myth, Fable and Pseudonym, among them) of personal and home fragrance.
Ellis Brooklyn is exclusive to MECCA.
Ellis Brooklyn is exclusive to MECCA.